Marketing, Goods, Services, and Events

Queenswood High School > Marketing, Goods, Services, and Events
Course ID
BMI3C
Level
11th Grade
Semester
Continuous
Method
Offline, Online
Credit Value
1.0

This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. Students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.

A gateway into any profession and one of most important positions in an Organization

Prerequisite

None.

Course structure and modules

  • Marketing Fundamentals
  • The Marketing Mix
  • Trends in Marketing
  • The Marketing Plan